Tokyo Pop! is an expansion of the pop music zone at Madame Tussauds, Tokyo. The project involved the overhaul of 100m2 of space to provide a new home for four waxwork figures of Lady Gaga, Madonna, Mayu Watanabe and Suda Masaki.
The theming of each waxwork was tailored to the performer’s personality and resulted in a diverse environment the allows visitors to explore. To order the space, a barcode framework divides the room into distinct zones that house the exhibits
Guests enter via a rainbow walkway, highlighting the access points to the scheme and setting the tone for the rest of the space. The exhibits are vibrant and offer an up-close interaction with each performers waxwork, with backdrops and large scale props for use in photos and social media. Whilst not prescriptive, the installations suggest ways in which guests can interact and take pictures, resulting in some creative content.
The project is currently being implemented in a phased fashion, with exhibits of Lady Gaga and Masaki Suda open to guests. The rest of the project is expected to complete later this year.