Hi, we’re PoPUP, an architecture company engaged in the Production of Progressive Urban Places. We work across a broad range of typologies creating projects that are unique and thoughtful, in each case following our curiosities in the search for new modes and models.

We’ve created work for Burning Man and completed projects for Madame Tussauds and Lego.

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PoPUP brings together architects & designers with years of experience in leading practices who collaborate on unique and innovative projects. By focusing our work within a small team of dedicated architects we make sure that each project receives the energy and dedication necessary to elevate it from design to architecture.

Danny Dobson

Danny Dobson is an architect and founder of PoPUP with over 10 years experience working on high profile architectural projects at international companies. Danny started his career working at OMA/Rem Koolhaas on a series of culturally significant projects throughout Europe and The Middle East. In 2013 he helped found the practices newest Studio in the Middle East and amongst other projects worked on the design and delivery of Cultural Facilities and Stadia for the 2022 FIFA World Cup in Qatar. He brings a broad design experience spanning 6 countries.

In 2019 Danny founded PoPUP and leads the practices projects. A large part of this has been a focus on entertainment and attractions, drawing on his experience with major theme-park developments in the US and Middle East. Currently he is delivering projects for Madame Tussauds in Tokyo and Osaka in addition to already completed works across China and Hong Kong.


Creativity is the key to success in the future, and primary education is where teachers can bring creativity in children at that level.

NEW YORK 10013

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